Will provide marketing strategy product marketing product management marketing programs marketing communications and market research for existing worldwide markets. • Identify new product opportunities in the company’s product lines and develop new product strategic plans which may become the blueprint for new product development marketing and sales. • Evaluate competitors and provide competitive differentiation. • Design and manage compelling marketing communication strategies to increase customer base. • Provide direction and leadership to sales management and field sales to implement strategy and tactics. • Full responsibility for the Marketing budget • Help develop accurate Sales forecasts and an expense budget to support the forecast. • Structure business milestones and develop a strategic roadmap
Experience in marketing surgical and diagnostic capital goods. Strong understanding of the Medical Product Market with emphasis on creating product demand and generating revenues. Hands-on experience and demonstrated success managing innovative products through their lifecycle including product positioning launch branding thought-leader development etc.
Strong technical project and product management skills. Solid track record and proven success defining developing and promoting A track record of success defining developing and launching new medical products and managing the marketing and sales process. . Experience in Strategic Planning forecasting and budgeting.
• EDUCATION: 4 year degree with specialization in Marketing A minimum of 5 years senior management experience in Medical Product Marketing and Sales of Surgical Equipment.
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